What is Dropshipping?

Helene Lena Edelgarde/ March 26, 2021/ CONSULTING

What is dropshipping? - Title - Ohma Digital

What is dropshipping, and how does it work? A reference guide to get started and make money with dropshipping. We make it easy for you.

We hear a lot about dropshipping on the internet and social networks, such as Youtube, Instagram and Facebook. Many of you have contacted us to ask Ohma to help you sell online. It is a topic we regularly cover when meeting with our clients. In this article, we will help you to understand what is dropshipping and how does it work. 

What is dropshipping? - Table of Contents - Oham Digital

What is dropshipping?

It is a simplified form of e-commerce sales. The seller Website does not hold any stock, and its supplier takes care of delivering directly to the end customer. 

What is Dropshipping - Definition - Ohma Digital

How does it work?

When you do dropshipping, you become a distributor. You are the intermediary between a supplier and a customer. Your role is to find, select and promote the products of your choice to potential consumers.

In a classic mode of operation, the company controls the entire production and sales chain. The seller website is also the product creator and distributor. It ensures quality and production deadlines, puts the product on sale via its physical or online distribution channels and then manages its stocks and after-sales service. The brand or business carries the entire production/sales chain.

Unlike the traditional approach, it allows an entrepreneur to work as a team with a supplier. The production and logistic functions are separated from the front office of e-commerce, and the dropshipper focuses on Communication and Marketing.

As an online retailer, your single objective is to achieve maximum sales and generate turnover.

The Dropshipping in four simple steps

What is dropshipping? How does it works? - Ohma Digital

4 simple steps: 

  • Your customers place an order from your online shop.
  • The website automatically transmits the order to your partner supplier.
  • Your partner supplier prepares the order.
  • The supplier takes care of shipping the customer order.
Dropshipping How does it works? - Ohma Digital

Why should I choose Dropshipping?

It is a win-win situation for both the online retailer and the supplier. The supplier takes care of stock management and logistics.  

They become partners by focusing on their core business and niche expertise for an excellent customer side.

I am a local business, is dropshipping for me?

If you want to make a transition to online sales exclusively or complementarily on different products, it is the solution for you. 

I am a local business, is dropshipping for me? - Ohma Digital

Indeed, this method allows you to sell products online that are mostly unavailable in physical shops and responds to different marketing and sales cycles than the management of a physical shop.

I am a supplier; how can I use dropshipping?

It can be interesting for a supplier to use Dropshipping for several reasons. First of all, this concept allows the supplier to focus on its core business: product logistics and distribution. Another advantage is that the supplier does not have to invest time and money in an e-commerce site in marketing and communication, since the distributor takes care of it directly and promotes the products you sell.

I am a supplier; how can I use dropshipping?

Ordering many products with the uncertainty of selling them is a risk that individual traders often carry. Dropshipping works on a just-in-time basis with zero stock. The entrepreneur limits his costs and risk-taking while increasing his margins.

It is a practice that has been around for a long time!

It is not new; if we look around us, many e-commerce sites use this strategy.

Pros and cons

To understand if Dropshipping is for you, we have listed the strengths and weaknesses of this technique. This sales approach has many advantages but also some points to consider before you take the plunge.

Easy to set up

Getting started is pretty quick.

Dropshipping pros and cons - Easy to set up - Ohma Digital

You need to create an e-commerce site via a content management system such as Shopify or a plugin such as Woocommerce that is added directly to a website developed with WordPress.

A small financial investment 

You avoid extra costs from not having stock to manage. 

They usually represent a high cost for most retailers.

Dropshipping pros and cons - investment - Ohma Digital

Dropshipping allows you to choose products from your supplier’s catalogue and add them directly to your website without the stock’s financial responsibility.

Zero Logistic

Among the great benefit that it offers, there is, of course, the logistics.

The logistics, including stock management, package preparation, box packing and shipping, are not done by you. It is your supplier who takes care of this.

Dropshipping pros and cons - zero logistic - Ohma Digital

Not having to worry about logistics will allow you to focus on the communication and marketing of the products you will offer on your online shop.

Despite its many advantages, Dropshipping also has its drawbacks.

Product quality

Most suppliers locate themselves in Asia. The fact that you can benefit from low commercial margins forces you to find suppliers among the cheapest on the market.

Pros and cons - product quality - Ohma Digital

These suppliers are not subject to the same constraints as those applied in Europe and, more specifically, product quality and conformity. 


In most cases, you do not have control over your product’s packaging, which makes the personalization of your package shipment limited.

Pros and cons - personalization - Ohma Digital

Keep in mind that you are an intermediary, your customer orders from your online shop, but the item they receive is constructed and made by your supplier.

Delivery Delays

With Dropshipping, you do not have to worry about logistics or delivery because you are working with a supplier. Still, they have their shipping policies and their delivery times.

Pros and cons - delivery delays - Ohma Digital

Today, with the expansion of express delivery and e-commerce sites offering faster deliveries, being dependent on a supplier with longer delivery times can complicate the whole process.

Complicated management of returns

Today in France, one in five products sold online is returned. A product that does not exactly match the picture or doesn’t correctly meet the customer’s expectations has a very high chance of being sent back. Managing these returns with a Dropshipping shop is not easy to manage.

Therefore, it is imperative to choose a good supplier who has good management of returns and complaints.

Suppose you enjoyed this content and want to continue the adventure for your business. In that case, we recommend these articles on SEO (Search Engine Optimization) and Niche Marketing for your project’s success.

What is dropshipping?
- Martin Monvel - Ohma Digital
What is dropshipping?
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