Helene Lena Edelgarde/ July 29, 2022/ SOCIAL MEDIA


How to perform Instagram Growth? This is how to grow your Instagram followers and get engagements with a real case study

Instagram has proved to be a one-stop platform for building a successful brand online. With a strong Instagram presence, it becomes easy to successfully sell products or market your services online to thousands and even millions of customers.

Instagram is also gen z’s favorite social platform, with about 1.22 billion people using Instagram each month.

Marketing on Instagram allows businesses to:

  • Increase brand awareness
  • Increase sales
  • Save time and money
  • Increase traffic.

and lots more.

However, succeeding on Instagram as a business requires you to have a large following, customer base, and proper engagement, and this can be extremely challenging without proper working strategies.

In this article, you will learn working strategies on how to experience massive Instagram growth: get more followers and increase customer engagement with your brand.

What’s more?

You’ll also discover in a real-life case study, how we helped Black Hat Tattoo, a tattoo brand based in Dublin, to increase their Instagram followers and engagement using our Instagram growth strategies.

Ready to learn these strategies? Let’s dive right in!


Want to promote your brand on Instagram but do not have enough following? Follow these steps to grow your Instagram page and increase engagement in your page.


1. Have An Optimized Bio

Your Instagram page Bio (generally 150 characters) is like your business pitch, description, or your landing page. It plays a major role in determining whether a potential customer will follow your brand or not. It describes who you are, what you do, and what action customers should take after visiting your profile.

An optimal bio that’ll contribute to your Instagram growth should contain the following:

  • A precise description of your business
  • Who your business serves (target audience)
  • A specific call to action
  • A link to either your website or landing page

Havinganoptimized Bio contributes greatly to your following on Instagram.

2. Create quality content consistently

One of the most important factors that compel people to follow your brand is your content. It is very difficult to build a following without having a consistent content calendar and following it thoroughly. Good content aids Instagram growth.

It is estimated that more than 200 million Instagram users log in daily to Instagram to watch and read content, interact with and purchase services, and your brand needs to be visible enough with content.

When building your Instagram following, it is recommended you post quality content at least once a day. Creating content that aligns with your brand and also resonates with your target audience drives Instagram growth.

Create quality content consistently - Ohma Digital

Statistics have shown that:

The average Instagram business account grows its followers by 1.69% each month.

The average engagement on Instagram business account posts is 0.83%

The most active brands post 17 stories per month.

58% of users say they’re more interested in a brand after seeing it in a Story.

Tips for creating good content on Instagram

  • Follow trends but keep your content unique
  • Educate your target audience
  • Make your content relatable
  • Reinforce your brand voice through your content
  • Find out your audience’s most engaging period and post at those times

Keeping to a consistent content calendar helps your audience anticipate your posts and keeps your brand in your customer’s minds. Quality content can help your brand achieve Instagram growth quickly with a loyal audience.

3. Try different content types

In recent times, Instagram has evolved so much that it is not just about photos anymore. Trying out the different types of content can help your brand gain more followers, reach a wider audience, and also discover the type of content your target audience mostly engages with.

Experimenting with each type of content also helps you find out its advantages over others.

Some of your audience might prefer to engage in your Instagram Reels, Instagram TV (IGTV), Stories, or photos, and mixing up these content types helps you retain your customer’s attention.

4. Use great captions in your posts

While your visual content might attract people to your posts, your caption is what will get them to read through. Good captions are great ways to achieve massive growth and increase user engagement in your posts. Many people tend to go through your timeline if your captions resonate with them. Instagram captions can be up to 2,000 characters so you have the opportunity to communicate effectively with your audience.

Tips for writing great captions

  • Use Keywords:

Keywords help you rank on the Instagram search page and also enable your target audience to find your posts.

  • Use hashtags:

The right hashtags contribute to growing your Instagram account. Users like to follow their favorite and/or trending hashtags so be sure to find out the hashtag that relates to your audience and adopt them.

  • Mix short and long captions depending on your audience:

If your target audience prefers short captions, it is best to stick to that and occasionally post long captions. Again, the only way to find out the one that resonates with your audience is to test it out. Long captions are also effective when it is needed.

Good captions help attract and retain attention and it is an important factor to consider while trying to achieve Instagram growth.

5. Engage with your audience

People are more likely to follow a page that interacts with them than the one that does not. Engaging with your customers is a great way to grow your Instagram page. Every comment by a non-follower is an opportunity to gain a new customer.

Tips on how to engage your audience on Instagram

  • Make it a conversation
  • Encourage your audience to react
  • Ask for feedback
  • Use interactive features like polls
  • Ask questions
  • Encourage them to tag their friends
  • Include a call to action in your captions
  • Post in the times your audience engages the most.

6. Promote your Instagram page on your website or blog

If you have a blog or a website, embedding your Instagram links on these sites encourages your website users to check out your Instagram page. It also brings more engagement to your brand.

Benefits of embedding your Instagram link to your website

  • It gives social proof
  • It generates more followers
  • It drives user engagement
  • More conversion

7. Use Influencer Marketing

Collaborating and partnering with Influencers that have a large following can help you grow your page followers in just a short period. People will easily trust your brand if a person they trust shares your page and they’re more likely to follow if it is within their interest.

87% of marketers reported that influencer marketing contributed to their Instagram growth by helping them increase their visibility and brand awareness. It is also very effective in increasing your reach because people put more trust in recommendations.


Black Hat Tattoo, a tattoo studio in Dublin approached Ohma Digital for our Instagram growth and engagement package.

Case Study how Ohma digital helped Black Hta grow their instagram page

They had the following goals:

To Create and distribute high-quality content.

To Increase their total weekly accounts engaged on Instagram.

To Increase their number of Followers while still maintaining a high engagement.

To achieve growth and increase in the total weekly accounts reached on Instagram.

With our Instagram growth strategy, we helped them achieve their goals and much more recording a massive increase in follower growth, engagement and revenue generated.

Below are some of the strategies we employed in achieving Instagram growth for this brand.


Using this strategy, we helped Black Hat Tattoo keep its audience engaged with its Instagram page. Mixing the different content types attracts a wide range of audiences and also helps in identifying the type of content unique to your niche.

Marketing Mix - Ohma Digital

We recommended the following to Black Hat tattoos:

  • 5 feeds posts and photos a week
  • 2 reels in feed per week
  • 1 story per day published between 7:30 AM and 8:30 AM.

Following these recommendations brought massive growth to their Instagram page


Content strategy refers to the outline of your business needs and detailed planning, development, and management of content that will meet these needs. A good content strategy helps you ensure your content meets your business goals, publish content consistently, and also helps you in identifying what works and what does not.
Our content strategy for Instagram growth includes:

  • Topics focus on tattoos, studio life, and focus artists.
  • Niche following accounts, hashtags, and engagement with niche-related accounts.


Building great partnerships and running ads on Instagram are two sure ways of growing an Instagram page with the right audience. Partnerships and paid promotions to help grow pages faster and drive engagements. The ROI on Instagram partnership and Ads is simply great and is recommended. Also, Instagram Ads are less likely to annoy your audience since they are non-intrusive.

With Partnership and Ad, we helped the Black Hat Tattoo:

  • Increase visibility with qualitative partnerships.
  • Increase reach with Ads monthly budget for Instagram

Through our Instagram growth strategy, the Black Hat Tattoo increased their user engagement and had a massive growth in their Instagram following.

Do you want a similar result or do you need a working Instagram growth strategy?

At Ohma Digital, we are always innovating to help businesses stand out online, grow and increase their ROI using our digital marketing strategies.

Ready to Talk Digital Marketing? Ohma Digital
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