The efficacy of content marketing is undeniable, with 82% of marketers using this advertising tactic to connect brands with their audience and offer irresistible value. For this reason, developing a killer content marketing strategy is key to achieving your marketing goals, irrespective of the current market conditions. Fortunately, capitalizing on the efficacy of content marketing is easy as the steps
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Appearing on the first page of Google search results is an excellent way to market your brand to your audience. While ads are one way to accomplish this goal, other effective options exist, and we recommend a good content strategy. Essentially, your company should focus on producing high-quality content that engages with your audience and provides value, thereby growing your
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Visibility and traffic are among the core fundamental elements of any business success and with thousands of brands offering the same products or service, ranking at the top of the search engine results page becomes harder to achieve without proper setups. After helping numerous businesses appear on the top page of Google’s search results page at Ohma Digital, we have
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Do you wish to start a blog soon and have problems finding your niche? You’re not alone. It’s common for potential bloggers and business owners to struggle with finding a practical topic that’s enjoyable and profitable. However, simply picking a random or popular niche isn’t the best option, especially for a new blog. For example, if you choose one too
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As time progresses, businesses develop and adopt new methods to ease operations, and one of these innovations is Marketing Automation. In simple terms, this technology automatically manages marketing operations and multifunctional campaigns across several channels. Such modern development liberates marketers from executing repetitive tasks, allowing them to tackle more complex issues to pump up profits. Marketing Automation is an essential
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Let’s start with an indisputable fact: content is king. According to a survey from Hubspot, 70% of marketers are actively investing in content creation and 78% of companies have a team of people specialized in content creation. The reason is simple: content marketing allows marketers to give reliable, powerful, insightful, and actionable info to customers. It’s a way to grow
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“First, build an audience. Then, create the product.” Joe Pulizzi. Is that true? Is building your audience first the right approach when starting your business? Yes, we buy from brands we trust. Without visibility and authority in your field, it isn’t very likely to launch a booming product. However, this strategy does not guarantee 100% success. Numerous flourishing projects prove
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Looking for a great Social Media Calendar? Easy, download the free template are using at Ohma : Calendar Template by Ohma Digital. After four years in the field, we built a social media calendar template to help our clients, staff, and colleagues be as efficient as possible when preparing, planning and, publishing content on networking platforms. If you are looking for
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What’s best to promote your Brand? Understand the difference between inbound and outbound tactics. Generate great actions that drive sales.
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Retail businesses have bad press for decades, is retail dead, and if not, what is the retail of the future? Is Retail Dead? State of Play. Retail ventures have negative press for decades. The internet revolution first, and the digital era transformed the retail industry. Business school’s students often desert retail trade companies, and enterprises suffer from qualified resources. Is
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