Build your audience and then monetize. Is that true?

Helene Lena Edelgarde/ October 1, 2021/ COMMUNICATION STRATEGY

“First, build an audience. Then, create the product.” Joe Pulizzi. Is that true? Is building your audience first the right approach when starting your business? Yes, we buy from brands we trust. Without visibility and authority in your field, it isn’t very likely to launch a booming product. However, this strategy does not guarantee 100% success. Numerous flourishing projects prove
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Is Retail Dead?

Helene Lena Edelgarde/ May 24, 2021/ COMMUNICATION STRATEGY/ 0 comments

Retail businesses have bad press for decades, is retail dead, and if not, what is the retail of the future? Is Retail Dead? State of Play. Retail ventures have negative press for decades. The internet revolution first, and the digital era transformed the retail industry. Business school’s students often desert retail trade companies, and enterprises suffer from qualified resources. Is
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Niche Marketing Examples: 3 strategies that work!

Helene Lena Edelgarde/ May 7, 2021/ COMMUNICATION STRATEGY/ 0 comments

Niche Marketing Examples are best when it comes to illustrating theoretical strategies. Directly applicable case study for you to succeed with your business. “I want to help as many people as possible” or “I am afraid to lose business possibilities if I position myself too narrow at the beginning” are common questions and thought among entrepreneurs. This is, at best, a misconception
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