Understanding the dynamic between a digital marketing agency in Dublin and its clients is essential before deciding which approach is best for you.
This content aims to give qualitative and transparent information to help you understand the field and what is at stake before choosing the proper fit for your company.
Therefore, we answer popular spoken and unspoken questions in this article.
- What does an agency do?
- How do agencies make money?
- Is hiring a one worth it?
- What Services do agencies offer?
What does a Digital Agency in Dublin do?
Digital marketing agencies provide services that improve the visibility, reputation, and ultimately revenue for the client that hires them in the digital space. Unlike traditional communication companies, they focus exclusively on the digital aspect of marketing.
Some firms specialize in one or two aspects of communication, while others cover a broader range of services. For example, a Public Relations firm will focus on PR services, while a full-service or 360 communication agency will provide several complimentary services.
Most communication activities have migrated into the digital space. Except for niche-specific PR or paper advertising, marketing agencies have gone digital.
In definitive, most assist their clients with a wide range of activities related to the communication field. You need to know that according to your company needs, you might hire not only one but several agencies to meet demand.
Drop the pressure on names and focus on whether the company’s services match what you need.
How do digital marketing agencies in Dublin make money?
Most digital marketing agencies in Dublin will earn money by taking a margin on the services they provide.
Some agencies are charging by the hour. The client agrees to pay for a fixed hourly price, and the agency keeps track of the amount of hours needed to complete the project. The client is usually invoiced when the project is complete.
Others have built packages that help the client know exactly how much he will spend on the service. The client is invoiced monthly for a regular amount instead of variable hourly rates. This aspect brings regularity and stability and is often an excellent choice for customers who like to manage their budgets tightly.
How much does it cost with Ohma Digital?
Digital marketing agencies in Dublin sell expertise and the ability to gather the best skills and resources on a client project. Even with the margin, it’s cheaper for the client because the agency pools the expert resources while carrying on the cost of labour and associated risks.
Keep in mind that most companies cannot afford to have an entire marketing department on the payroll. Or do not have enough material to keep them busy all year long. An agency often completes in-house talents to implement its strategy.
Is hiring a digital marketing agency worth it?
Most companies understand that visibility drives traffic and sales, and they know that investing in marketing enables a high return on investment when done well. Without it, it has become hard to find new customers and expand a business. This is where the expertise of an agency can help you.
You may have or not have a dedicated marketing team yet. When you focus on growing your business, your in-house communication department can sometimes feel too small. Technologies and customers’ preferences switch fast.
An agency brings you a fresh perspective, complementary skills, and expertise. Instead of bearing the cost of hiring the experts yourself, you save time and money by pooling resources while limiting risks.
It’s cheaper; you get top-level experts to work on your project and grow your business faster.
What Services Can I expect in a Digital Marketing Agency in Dublin?
What Services Do Agencies Offer?
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Website Strategy
- Social Media
- Email Outreach
- Re-targeting
- Content Generation and Optimization
- Quality Link Building
Consulting & Coaching
The right person by your side can make a huge difference.
Digital marketing agencies in Dublin will help you get your values and company mission clear for your users. Since 89% of shoppers stay loyal to brands that share their values, your brand must gain perspective and awareness on the message and storytelling it is using. When you bring clarity to your customers, you improve the quality of the relationships with your employees, helping them sell your products and services better. Ultimately, once your company is aligned, everyone benefits from it.
- Business Coaching
- Consulting in Digital Communication
- Digital Transformation
Communication Strategy
From your website to social media, planning is key to success. A lack of strategy and implementation errors along the hierarchy chain is holding most businesses to perform as well as possible.
Presenting a brand consistently across all medias can increase revenue by 23%. It all starts with coordinating and implementing the business strategy to get there.
Brand Identity
Brands with poor company branding pay 10% higher salaries. Your branding has more impact than your think.
When you improve the way you present your brand, it influences your customers and your staff’s quality.
Build a stunning digital Image, plan your digital strategy and leave nothing to chance.
- Digital Branding
- Digital Advertising Strategy
- 360 Communication
Digital Content Creation
Stand out with creative visual content.
Content marketing translates into various types of content such as videos, blogs, vlogs, infographics, and social media posts.
- Creative Visual Content
- Photos & Videos
- Graphic Design & Website Design
Excellent content marketing strengthens the relationship between your audience and your business, helps to connect with potential buyers, and lowers the share of advertising in customer acquisition.
Content focuses on value. It is a slow but gratifying process.
SEM, SEO and SEA
Establish a brand authority, get yourself on the first page
- Organic ranking
- Paid Advertising (PPC)
- Search Engine Optimization
SEO
Search Engine Optimization is always one of the leading digital marketing agencies services. That’s because SEO is vital to ensure your website’s visibility in online searches. Without qualitative SEO, all your efforts can go to waste.
It’s competitive, and Google is doing incredible work tracking down spammy links and harmful SEO practices. For this one, you want to team up with a professional agency!
SEA
Search engine acquisition, paid search or digital advertising, and the agency pays a search engine to position your company website on top of the page.
Most clients need expert help figuring out what keywords to select and how to create quality ads that will convert.
SEM
Search engine marketing, in short, is both SEO and SEA. When doing SEM, most digital marketing agencies in Dublin will use a bundle of paid search and organic ranking tactics to help you reach your goal.
With SEM, the experts aim to find the right balance between advertising and SEO to help your website drive traffic and sales.
Social Media
Transform potential customers into brand ambassadors
- Social Media Management
- Facebook Ads
- Social Media optimization
- Influencer campaigns
7% of millennials factor in their interaction with a brand on social media when purchasing a product or a service, which is a vast audience. Social media management increases awareness of your brand using content and engaging with the audience.
Analytics
Using Google Analytics, measure data, evaluate performances, ROI & KPI for better decision making.
82% of online shoppers searching for goods or services buy from brands they already have heard about.
For example, analytics will support decisions in building engaging campaigns that drive conversions to help your business retarget prospects based on data.