Ohma Digital helps you to shape a Digital Marketing Strategy and Branding that fits your acquisition channel and customer base or target audience. To build a stunning digital image, plan a digital strategy, and leave nothing to chance.
Why Do I need a Digital Marketing Strategy?
In business, the most powerful asset it’s people trust. No matter how valuable physical resources you have, if people don’t trust you, the business is going down. Even if you are a small company and aren’t making big profits yet, if you have people who believe you will do fine, and you are moving forward.
With an excellent analysis of your talents and a genuinely insightful view of the market, we can start to build an efficient Digital Marketing Strategy and Brand Identity for your organization.
Why are branding and Marketing Strategy Important?
The success of a project or a company is to gather excellence in three essential components, hard-fought to reach:
- The expertise or the innovative idea and the talent within the company. These hard skills are the bases that make a product or project stand out by themselves.
- The individual and personal skills also called soft skills might be challenging to find or develop while being a central point of the development of a company or initiative.
- The ability to share the right message, at the right time, to the appropriate audience. Above all, it is the aptitude to understand and foresight the whys and the differentiation of the project. The faculty to shape a dedicated plan that will coincide with the goals of the company.
The ability to share the right message, at the right time to the appropriate audience is skills regrouped under the marketing agency expertise. Ohma Digital work by your side when you wish to answer the question: “Why are we doing what we do?” We support you to build a great digital message that will serve your ambitions. Marketing is more than a toolbox; it is one of the three keys to success for each project.
Marketing Strategy
A plan may apply to internal communication, marketing, and public relations. The right approach arises from the global organisation strategy, and its purpose is to serve your business goals.
A well-shaped strategy has the following components:
- Clear and measurable goals
- In-depth knowledge of target audience and market
- Identification of diffusion channels
- Detailed plan
An excellent marketing strategy works from the inside out and not from outside in. You address the different public with a message and a channel that correspond to them. You spread the company vision and values.
The communication strategy is a tool that serves the business needs and prepares the future of your company.
How to Plan?
When it comes to Digital, the variety of channels and target audience increase the complexity of the communication strategy. However, the essence of our profession remains unaltered. In Ohma Digital, we team up with you to build a digital communication plan to achieve your objectives.
- Identification of appropriates channels
- Identification of target audiences, including target markets
- Establish a plan
Each digital communication strategy is built up accordingly to your budget and expected results. We outline for you how the digital communication strategy will achieve them, including a schedule and mutual responsibilities.
What is a 360 Communication Strategy?
A 360 communication strategy postulates that everything in a company is connected. For the business to grow, you may wish to ensure that all the people in contact with the products or services are aware of what you are doing and why.
It is taking a step further into communication for your organization.
Your communication strategy comes from the inside out and serves your goals. A 360 plan will spread the company values, identity, and mission to all individuals who engage with the services or products.
The communication is directed to employees, partners, providers, potential customers, and media using the company chosen channels.
Branding
Your brand identity or brand image is the way your organization represents itself to everyone who interacts. All organisation have used or are using branding, from non-profit organizations, countries, and private companies. Brand identity is a consistent message you diffuse with all your company products or services. In Digital Branding, the most common mistake is the lack of consistency. When it comes to digital branding, every little detail has its importance. We ensure that the maximum users remember your brand and associate it with the right message.
How to Develop your Brand Awareness?
Let’s put first things first. Strong branding is necessary to gain visibility online. The reputation of the products and services is essential when it comes to branding results. Indeed, as seen with many examples in digital branding, advertising on the build-up functionalities or effects of a product doesn’t build a positive brand reputation. Corporate propaganda doesn’t work as it used to be. When it comes to increasing the notoriety of your brand online, we think of the value you will bring to an audience as a service instead of marketing your brand image repetitively.