What is Google Analytics, and how to use it for your business? Make an informed decision and team up with the right agency in Dublin for you.
What is Google Analytics?
Information is the key when it comes to decision-making. Taking the right decision has a lot to do with the quality and quantity of information you collect, how you clarify them, and how they can serve your future.
Google Analytics helps you to do just that with your website and socials. Their goal is to empower you with clear information about web performance and dashboards relevant to your company.
In short, Analytics tracks what is happening on your website and allows you to make sense of it. The GA platform gathers information and converts them into understandable spreadsheets, graphics, and charts.
To learn more about Google’s algorithm, read this article.
Why is Google Analytics useful for Business?
The data-driven business demonstrates significant advantages over its competitors—web intelligence help to solve business-related problems that are expressed clearly.
Recent technologies have permitted the accumulation of more massive datasets, automatization, and extracting knowledge at a speed that was never possible before. However, the more significant the material, the easier it can become to get drawn into it.
It is common to spend more time evaluating and classifying these figures than using them efficiently for business decisions.
When it comes to extracting data, we need to remember that technology is a tool but never a master. The extraction of useful information for your company from a large volume of info requires proper knowledge of the tools available in the market and being mindful of what input we want to isolate.
How to pick the right Agency for Google Analytics in Dublin?
Google Analytics is a freemium service, which is free to use for small businesses and individual brands. However, for more advanced features, there is a recurring fee.
Most small entrepreneurs will need a set up only and manage their dashboards themselves. An agency can help you set up the tool correctly and leave you complete control afterward.
If you want more advanced features and the possibility to do more with the tool, go for a Google Analytics Agency in Dublin.
The right agency for you will discuss company goals and must have a good understanding of your industry. They will set up the right strategy for your business to thrive. Like Google Analytics, your website is a tool to serve your company vision and to drive sales.
What is Data Science?
Data Science involves principles, processes, and techniques that allow us to explain situations or anticipate future possibilities via the analysis of data collected in-house or acquired elsewhere.
Data and Data Science are critical strategic assets for any industry. Data Science generates value to improve decisions and overall company efficiency when genuinely used. Indeed, the quantity of data itself is useless without the right analytic talent. Behind the data, some humans need to understand the fundamentals of data science and analytics to make the best of what information is made available to them.
A plan is a necessary step for the future of any enterprise. Data Sciences comes into action to plan the future by providing qualitative and quantitatively comprehensive information.
We have built strong skills to develop your knowledge of data-driven tools such as Analytics from Google. Our mission is to pass on the experience and knowledge we acquired. The main goal is to collect, clarify, analyze, and use the essential information for the problem you need to solve.
What about Digital Marketing ?
We learned that you either win or lose the customer’s attention in the first three seconds of a video commercial. For printed advertising, the headline itself does carry the customer’s decision to trust a brand or a product. There is no second chance to make a first great impression.
When it comes to marketing, what the customer wants drives marketing decisions. Moreover, what customers want is possibly substantially different from what you think they would buy. Neither you nor your customers know yet what he will buy tomorrow. Detailed information comes into action to construct a marketing communication that will satisfy the customer’s unconscious needs.
How can you know what your customers want if they don’t know what will make them click and purchase your product or/and service? What Data Science can do for business is collect, clarify, and analyze your existing and potential customer demographics and psychographics. Therefore, any organization can learn more about their prospects and clients than they were aware of. By using demographic figures and analysis, you will know who your customers are and why they buy using psychographic evidence and research.
We use data-driven tools such as a measurement plan, Analytics, Google Ads, Facebook Ads, and other mindful instruments. We develop an analytics strategy that serves both business objectives and future customers’ needs scientifically rather than randomly.