How much does marketing cost in Dublin?
True is that there is no straightforward answer to this question. Getting your business visible will cost you differently, whether you are a small local business or a company with a global reach.
How much does marketing cost to your company?
It should never exceed the available resources you have at your disposal. Promoting your products or services is an investment that should propel your company toward continuous, stable growth.
Building awareness for your brand, producing and promoting qualitative content are ongoing activities. The communication strategy that suits you best is the one that allows you to keep a constant flux of content production, promotion testing, and adjusting your budget.
How much should I budget?
There’s no one-size-fits-all answer, and every business is different. It would be best to consider various factors such as your industry, competitors, and public expectations.
A simple solution is to allocate a percentage of your sales turnover. Some advisors suggest spending between 2 and 5% of your overall revenue. Others have a bolder approach and recommend a portion of your gross income from 12 to 20% for new businesses and 6 to 12% for established companies.
Having a budget help with marketing cost control, and it should be a percentage of your revenue. External factors will also impact this percentage; as a matter of fact, the amounts allocated to communication vary from one industry to another.
B2B companies usually spend between 2 and 5% of their revenue on marketing. For B2C companies, this percentage is much higher, often between 5 and 10% on average. Indeed, B2C businesses invest in more platforms to reach their audience.
Remember that a reasonable budget shall be manageable for your team and the agency you hire for the job you do not handle in-house. Quality and careful planning have more impact when it comes to brand visibility. What matters is to put your business in a dynamic investment for growth and focus on results.
What goals to set up ?
When optimizing your budget, it is crucial to be clear and specific about your goals. Setting up the right strategy for your business is key to success.
A good goal needs to be specific, measurable, achievable, realistic, and time-bounded. Setting too many objectives can be counterproductive. Most successful projects at low marketing costs focus on one to two targets.
Popular targets are increasing website traffic, improving customer retention, or limiting bounce rate. On social media, you can focus on engagement or follower growth. Keep in mind that the more followers or traffic you get, the lower the engagement or conversion rate.
We advise our customers to balance their budget yearly and quarterly to see if their expectations align with their results. Monitoring how much marketing costs is an essential part of a company’s communication efforts success.
What types of Marketing costs should I consider in my budget?
Like any other company expense, communication has many elements to consider. You can break your budget and how much marketing costs you in the following categories and adjust over time. Indeed, some marketing costs generate monthly expenses such as social media and advertising, while others require an investment every five years, like your website or your branding.
A good communication strategy drives traffic, sales, and results. With that in mind, define your budget as an investment and monitor the returns you get on revenue and sales.
How much Marketing Cost in Dublin with Ohma Digital
At Ohma Digital, we believe that a communication agency should be transparent and straightforward. We stand for an open-source agency, and this statement continues with our price policy. The best strategy for your business will undoubtedly mix some of our offers. We are happy to help you build a bespoke solution that fits your company goals. Our team in Dublin is responsive and waiting for your call.
So, how much does marketing cost in Dublin with Ohma Digital?
Next Step
Start your journey today with the Right Marketing Agency for you in Dublin, request a quote, or schedule a meeting with one of our experts in Dublin.
Go further with the detailed prices per service here
Website Costs
The marketing cost of designing, creating the content, and developing your website can be allotted every three to five years, depending on your line of business.
However, it does not include the price of hosting and keeping an ongoing content publication or regular content update.
Social Media
Social media-related marketing costs are ongoing costs. The amount of your social media budget depends on whether you are a B2B or B2C business.
Retail and hospitality businesses and most B2B businesses spend more money on social media content creation and distribution.
The number of your platforms and how often you post will impact your budget. We lower marketing costs for our clients by selecting the best platforms optimizing social media to focus on their company’s current needs. Remember that quality beats quantity, and the more social platforms your business needs, the more budget you will allocate to marketing costs.
Advertising
Google Ads and Facebook Ads help your company rank digitally faster than organic ranking. Both Google and Facebook platforms enable you to set up daily or monthly budgets to keep control of your budget.
Monitoring traffic on specific keywords and conversions will allow you to optimize the budget allocated to maximize the digital paid visibility for your company. The difficulty lies in the search and right keyword choice, and this is where an agency expert helps businesses make the most of their budget.
Most experts will advocate for a minimum monthly budget of €1,000 to see results. Despite this thoughtful advice, on long-tail keywords or less competitive ones, a smaller budget can be discussed and gather results.
Digital Content
There are numerous forms of digital content: video, vlog, blog, website page content, photos. Costs can rise quickly, and most content creation is time-consuming.
The best thing to do to keep budgets as low as possible is to recycle or upcycle your content, which means creating for your main hub and distributing some declination of that content to your secondary media channels.
The main hub is often a channel you own, such as your website. And your secondary channels are social media, email newsletter, and so on.
How much does marketing cost in Dublin with Ohma?
Services are priced monthly with a minimum of three months of engagement.
Organic Visibility (SEO) and Paid Search (PPC)
SEO and SEA: Establish a brand authority, get yourself on the first page
- Organic ranking
- Paid Advertising (PPC)
- Search Engine Optimization
Search Engine Marketing: From €1,200.
Search Engine Visibility: From €1,000.
Search Engine Acquisition: From €200.
Raise Awareness and Drive Sales with Social Media
Social Networks: Transform potential customers into brand ambassadors
- Social Media Management
- Facebook Ads
- Social Media optimization
From €200
Improve your performances with Analytics
Analytics: Measure data, evaluate performances, ROI & KPI for better decision-making
From €200
Build your Online Visibility with Industry Experts
Get your business to stand out and fulfill your potential side by side with our team of experts.
From €150 per hour
Consulting and Coaching: The right person by your side can make a huge difference.
Communication Strategy and Brand Identity: Build a stunning image, plan your strategy, and leave nothing to chance.
Content Creation: Stand out with creative visual content
- Creative Visual Content
- Photos & Videos
- Graphic Design & Website Design
Quotation available on request
Next Step
Start your journey today with the Right Marketing Agency for you in Dublin, request a quote, or schedule a meeting with one of our experts in Dublin.