SEO & SEA
Nowadays, Google is the search engine that regroups the vast majority of the online connexions. The verb “to Google” is even into the dictionary as: “Search for information about (someone or something) on the Internet using Google.” Google supremacy is beyond question.
What we have to offer is to help our clients to understand what is behind the big word of SEO and share our knowledge on how to use the system with transparent and white methods.
We focus on Google algorithm because when a website or blog reach excellent organic results on it, the website visibility increases significantly on others like Safari, Yahoo, or DuckDuckGo.
SEO: SEARCH ENGINE OPTIMIZATION
SEO or Search Engine Optimisation is the practice of optimizing websites to make them reach a high position in the search engines results.
Organic Search is a long-term process. Our mission is to convince Google and the other browsers that your company has authority in your areas of expertise. We might focus on the long-term and short-term chosen keywords. It usually takes between 6 to 8 months to acknowledge results from an SEO strategy.
When it comes to SEO, there are different approaches that you would consider to stay away from. These methods are called “black-hat” and are trying to exploit Google’s algorithms by bypassing the rules of the search engine and get their website ranking higher. Keyword stuffing, acquire link building by buying them, and page swapping are tactics that are chased by Google, and when you use them or when your Digital agency use them, you may risk being blacklisted and create the total opposite effect that you were looking for.
In Ohma Digital, we believe that the best way to reach a high rank in the search engines search results is to adopt white-hat SEO methods. With deep expertise in the digital industry, we support many websites to reach their long-term goals. White-hat SEO approaches take longer but are rewarding in the long run.
In other terms, the SEO is the right balance between excellent website design and architecture users oriented, appropriate keywords, qualitative digital content, and regularity over time. By understanding Google strategy, besides other SEO and User Experience technics, we help our customer to obtain excellent results over time.
SEA: SEARCH ENGINE ACQUISITION
It is essential to understand the use of data on the web: the collection and monetization of behaviors data generate most of the revenue of the most significant websites, social platforms, and web browsers. Given this information, you have done the first step into the Search Engine Acquisition and Digital Advertising Industry.
SEA and Paid Visibility, in general, is a short-term method that can generate online ranking quickly. An advertising campaign can establish fast visibility for your brand or products and usually have a high return on investment. However, these tactics don’t have any effect on the ranking of your website.
Aggregate an SEO and SEA strategy is often chosen by companies to increase first the brand awareness or to push a new service or product while working on a long-term goal with solid actions taken that will have a serious impact in the website ranking over time.
SEM: SEARCH ENGINE MARKETING
SEM or Search Engine Marketing is a digital marketing approach that combines SEO, SEA, and SMO.
When you combine SEO and SEA in one unique strategy, you can visualize them as tools that have different functions and will both contribute in their complementary way to serve your business goals. SEA is often chosen by companies to increase first the brand awareness or to push a new service or product while working on a long-term SEO approach with strong actions taken will have a significant impact in the website ranking over time.
Additionally, we know that the SMO or Social Media Optimization has a significant impact on how you rank on the web browsers. The same logic applies there, in Ohma Digital, we seek for quality and regularity in the way we address the Social Networks of our customers.
PAID ADVERTISING AND CPC
SEA or Search Engine Advertising is a bidding process to buy advertising spaces on the most used and visible web browsers networks or social networks online. The bidding process attributes a value named CPC or Cost Per Click per position. This value increases or decreases regarding how well-used this research or keyword is. In other words, the cost varies according to how visible your advertising will be.
Facebook Ads and Google Ads are becoming the main actors of this market, replacing displaying advertising platforms that allow you to advertise on their networks. With the CPC, you pay every time a user clicks on the sponsored link.
When it comes to Paid Advertising, CPC is the most popular acronym. However, you might use PPC or Pay Per Call, which is the bidding process that charges the number of clicks that results in a direct call to your business, often from a smartphone. Most Digital Advertisings are under the CPC or PPC tactics, but, you could also use CPM or Cost Per Thousand Impressions to build awareness for your brand and to get visible by the more significant number of online users.