Tag Archives: Audience

Build your audience and then monetize. Is that true?

Helene Lena Edelgarde/ October 1, 2021/ COMMUNICATION STRATEGY

“First, build an audience. Then, create the product.” Joe Pulizzi. Is that true? Is building your audience first the right approach when starting your business? Yes, we buy from brands we trust. Without visibility and authority in your field, it isn’t very likely to launch a booming product. However, this strategy does not guarantee 100% success. Numerous flourishing projects prove
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What is great digital content?

Helene Lena Edelgarde/ February 2, 2021/ DIGITAL CONTENT CREATION/ 6 comments

In the world of marketing, where the competition is fierce, digital content is one of the essential pillars for businesses’ success. Do you know what differentiates any company from a good business? Presentation! Think about some of the major brands around you – from clothing to perfume to food industries, – what makes them stand out? The consistent image that
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